Make way for the minimalist wave
by Laetitia Wong
People have coined minimalism as a tool in achieving freedom. A freedom from the overwhelming designs and colours or patterns. Somewhat of a real-life freedom from the stagnation and insane monotone of the hard-to-pronounce brands and labels of today.
It’s what the young’uns are labelling as ‘basic’, a commonly used slang for ‘abiding to the norm and conforming to societal standards’ – opting for minimalist chic helped eliminate the notion of overwhelming brand messages – or at least we thought it did.
What with the world becoming increasingly interconnected and trends growing to famed prominence, even the minimalist movement has been becoming daringly ‘basic’, to say the least.
Still, despite the minimalist (as the French would call it) ‘contemporain’ movement that is sweeping our nation, we heartily abide by the ‘less is more’ rendering. There’s just something so beautiful, so glib and simplified about seeing clean slated lines against a shallow background, clad in black and white silhouettes.
Presenting a list of our favourite minimalist trends of the moment:
2. Living Spaces
3. Food packaging
5. Household items