Spring/Summer 2016 Campaign Review: Bold in Balmain

There’s a (new) army this season.


The year has barely even started and all of social media is already sizzling and buzzing with back-to-back teasers on this year’s Spring/Summer 2016 collection.

One of our favourite advertising campaigns so far has got to be the unveiling of this year’s new #BALMAINARMY, featuring our all-time favourite industry players, the original queens of the runway and fashion editorials: Naomi Campbell, Cindy Crawford and Claudia Schiffer.

#BalmainArmy 2016

We may not have the luxury of bracing the Balmain runway like Kendall Jenner or attending the Billboard awards in that (infamous) white Balmain jumpsuit at the Billboard Awards like Taylor Swift, but the masses were given the chance to snag a piece of the luxury fashion label when it debuted its collection with H&M last year.

2015 was all about bringing the Balmain brand closer to the public eye, starting with making room in the #BALMAINARMY for the Kardashian-Jenner crew and dressing other big, constantly trending names such as the Hadid sisters, Miley Cyrus and Chrissy Teigen.

Balmain made quite a name for itself last year and 2016 is shaping up to be no different.

Balmain Spring 2016

Fronting the new collection are the women who rule the fashion scene and carved a path for other models after them, so it’s no surprise that the social mediasphere was delighted to see recognizable and iconic faces gracing the brand’s new collection.

While we would prefer to peruse Balmain in true high-definition, we have to appreciate how the campaign was shot in full black and white. As the leaves regain their colour and as temperatures begin to soar, it’s typical for most Spring/Summer advertorials to usually be peppered with bright, bold colours featuring every hue imaginable.  Devoid of colour, we find ourselves paying closer attention to the detailing, presentation and styling on the new collection.

Loving how this collection has quite a feminine flair with frills and flowy textures present in most of the pieces as compared to their previous Spring/Summer collection.

What do you think of the Spring 2016 collection?

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