Spring/Summer 2016 Campaign Review: Bold in Balmain

There’s a (new) army this season.

The year has barely even started and all of social media is already sizzling and buzzing with back-to-back teasers on this year’s Spring/Summer 2016 collection.

One of our favourite advertising campaigns so far has got to be the unveiling of this year’s new #BALMAINARMY, featuring our all-time favourite industry players, the original queens of the runway and fashion editorials: Naomi Campbell, Cindy Crawford and Claudia Schiffer.

#BalmainArmy 2016

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Cole Sprouse and his nostalgic Halloween costume

by Laetitia Wong 


You might remember this little devil as part of the iconic double trouble team, along with his twin brother Dylan Sprouse. The Sprouse brothers were splashed all across Disney Channel’s The Suite Life of Zack and Cody. Popular in the mid-00s, few might actually recognise Cole from playing the precocious Ben Geller in F.R.I.E.N.D.S, as dorky Palentologist’s Ross Geller’s son.

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